Electronics For Imaging (EFI) has announced the appointment of graphic arts sales executive Patrick Morrissey to the position of vice president, Americas Sales. Morrissey will be responsible for growing regional direct sales and enhancing channel partnerships across the company’s Productivity Software, Industrial Inkjet and Fiery digital print production businesses. He will report directly to Frank Mallozzi, senior vice president, Worldwide Sales and Marketing.

“Patrick is a dynamic sales professional who is well respected by customers, and has a strong track record of success in print software and workflow revenue growth with Creo and in inkjet revenue growth with EFI,” says Mallozzi. “His outstanding performance in his 30+ year career emphasizes the type of leadership we need to spark cross-selling initiatives that bring even greater value to customers across our portfolio.”

Morrissey has successfully developed new markets for innovative digital printing products. He joined EFI in 2007 and most recently served as senior director of Worldwide Inkjet Sales. Morrissey is also one of EFI’s top performers in direct sales, having received EFI’s Elite Award every year since 2010 for exceeding his annual revenue goal.
Prior to joining EFI, Morrissey was vice president of sales, North America, at Creo, a leading print software and prepress technology provider that is now part of Kodak, where he drove revenue growth and market share in a competitive prepress and print workflow technology segment.

“I am excited about continuing to help customers become more productive and competitive through this new role and for the opportunity to accelerate EFI’s sales execution across our highly innovative Productivity Software, Industrial Inkjet and Fiery digital production technology product lines,” says Morrissey.